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Where Are The Tv Ads?


TurboDewd

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  • FG Falcon fan!
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I havent seen a single ad for the new Falcon. wtf?

theyre at dealerships now right?

what is the delay with the TV ads?

I saw heaps of prime time commerical TV last nite - no Ford ads....

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Dewd - the embargo on Advertising ends on the 11th, you will see the ads from approx. 8pm on Sunday - the ads are ok IMO, they actually won a few awards, namely best Ad for an Automotive product in Australia. that's what Ford tell us anyway!

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  • No boost, no bottle, just my foot on the throttle!
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"Best Ad never seen"...and the winner is FORD for the continual poor marketing.

What embargo is ford enforcing on itself Pat ?

You would think that they would be pushing the crap out of the car on TV and print.

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What embargo is ford enforcing on itself Pat ?

That might just be the worst idea ever!

*Meanwhile in the Ford marketing cave*

Management stooge: "derrrr... how can we increase sales"

Marketing stooge: "ummmmmmm... Lets not advertise or let anybody advertise our product!"

Management stooge: "wow, you can have my job with ideas like that! Let's do it!"

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LOL, I know guys, not too smart! Everyone in Dealerland hates Ford's marketing people, they don't show enough of the cars and their features, the new ads are decent, and the ad focused on XR has a tasty little sound bite of the T under Accel.

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Technically the cars aren't officially on sale till Monday, so they didn't want to advertise a car they officially couldn't sell, and they are also waiting till they get demos into the dealers for people to look at and drive if they see them on TV and decide to have a look. No point advertising a car that you can't actually look at or drive yet.

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  • Go Pies!!!
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Mate - your not to far off the mark...

Coming from a sales and marketing management background, the purpose is to create hype and get people interested in a product or service and await the launch..

Oh well I guess Ford Marketing missed that in class...

Or... Maybe they blew the budget and dont have funding allocation for the add to go on early???

hhhhmmmmm makes one think - how true the article in Motor Mag was about this being the last Falcon for Australia?? :dontknow:

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