Ford marketing

[TurboDewd]

Id just like to add that I HATE car ads where they rabbit on about free air-conditioning! Riiight...

[GlennAUII]

Ford marketing is dumb! I ordered a brochure on the BA when it frist come out, then I oredered another brochure just a few weeks ago. They are so shotty!

The XR8 in the shot was acid rush, with the bulge and bagdes obviously photoshopped on! In the new brochure its photoshopped to envi.

then theres the ice mint XT photoshopped to lightning strike, then the barossa wagon photoshopped to luscious.... theres more crap like that in there too.

Stupid really, they are false advertising their product by misrepresenting its appearance :D

you would think the tightarses would shell out the $$$ for an updated photoshoot! lol

[Buf-Phoon]

  tab said:

I am far from being a marketing guru but I do dabble in it for work and have done a couple of uni subjects in it. You would be suprised by some of the theories that actually work.

Essentially for the campaign to be succesful they would be working on a marginal strike rate, so say that if only one in 500 customers followed through with a purchase then the campaign would be succesful. If this is target marketing what they would be attempting to tap into is your referral business - but if it is a broad campaign then your name somehow made it onto the database as a potential customer and as far as the advertising is concerned they wouldn't even know if you had already purchased a car.

The time spent in data matching to rule out existing customers isn't worth it, so everyone on the list gets bombarded with the adverts.

As for the canning the marketing and selling a cheaper product, do a search on level four of Maslow's theory.

Trent.

Mate , if that was your conversion rate amongst your target market , ie. taking demographics, psyhcographics, average age of your current ride and type,

and a plethora of other readily available market data into consideration, then you should quit now.Game Over.The T just wouldn't pay.

Given that Ford spend a boggin load in direct and associated media I concede that not all sales are DIRECTLY attributable to this advertising. That said, word of mouth( keystroke) is the best form of recco you can get , Ford would therefore be well advised to reconsider its arrogance to the success and relative build quality of the BA for series 2

[tab]

WhiteTee,

Without writing a thesis on the issue, I was attempting to clarify a complex situation with a simple explanation.

Using the example of 500:1 was purely an example, sorry if you have taken this as a gospel benchmark that all in the industry use.

In finishing, there is more to success in business to keeping the customers happy – as much as this goes against my grain it is the way the world is!

Trent.

[Falchoon]

  tab said:

In finishing, there is more to success in business to keeping the customers happy – as much as this goes against my grain it is the way the world is!

Trent.

Like what? Ripping off customers by selling them sub-standard cars full of faulty components and when they complain that their $50K+ car is a POS tell customers that these 'faults' are actually 'features'?

Ford aren't the only Australian manufacturer guilty of this of course...*cough* LS1