I used to do the opposite. When it came to selling Toyota's, it was like shooting fish in a barrel. Proving to the customer how reliable, well built and good for re-sale a Toyota was compared to the rest, was easy. Although I will admit, some of them are a little expensive compared to their direct competition. Like a Yaris 5 door manual 1.5 was $20000 approx, when a Suzuki Swift or Honda Jazz were around the $17k mark. At least Toyota have seen the light, and are now offering drive away prices that are a little more competitive. Not that I care any more anyway, seeing the pricks made me redundant.