Beers and sport are made for each other. There is nothing wrong with going to Bathurst, Indy or what ever and having a gut full of beer with a bunch of mates its not against the law. More and more people go to watch sporting events in Australia and beers sales only go up and up so I dont think people are evolving. Im looking foward to getting drunk at the cricket over summer with my mates. Its just not Australian to not get drunk at our iconic sporting events.