Started years ago. Aussie cars were crap and cheap (not really crap, but not world standard) Foreign cars were expensive (overly so due to tarrifs etc) Public demanded (and got) a more equal footing on vehicle pricing with tariffs/restrictions getting removed. We then got crap foreign cars that were cheap. The foreign cars got better (and cheaper) - locally made cars didn't do much of either. We rested on out laurels - had a stage of huge wage rises (yay for us - nothing wrong with that) without a similar rise in productivity (boo - that's not good) Foreign manufacturing had the opposite - cars were cheaper to make and productivity went through the roof. Power/weight restrictions for P-platers meant the big V8 was something they no longer grew up dreaming of for their first car, so the Jap 4 cylinders became a thing they went after. A lot of the initial brand loyalty was lost right there. Didn't make much difference at the start, a whole generation is now starting to buy cars that don't have a dad who used to drive a HQ 308, a GT 351 or even a 5.0 VN Commadore or Falcon they were proud of. These kids haven't got the almost "footy team supporter" attitude to our local heroes - would be more likely to scoff and prefer a cheap civic or festiva. These are the ones that are now buying vehicles - Ford and Expensive Daewoo never started accounting for them. Hell - they didn't even account for me. I had absolutely no idea what the turbo 6 was capable of until I found an awesome dealer discount and looked further. So much political correctness these days means they can't highlight the strong points. They can't say "Hey - this car pushes 300hp out the rear wheels and can do the 1/4 in under 14 seconds" Instead they have to advertise safety features, towing capacity and economy. Yeah - a Toyota Camry has all those - great way to differentiate yourself dickheads. Add to that our stupid design rules. Why the hell our country (with a population of 23? million) can't get on board with acceptable standards from around the world is beyond me. Get in line and we could export products without having to do a total re-tool or spend squillions designing a product and production line that complies with both theirs as well as ours. Sure - everything needs to get globalised now, but if things were different and the companies and government lead instead of followed then we could have had a thriving car industry that had it's own, respected place on the world market. Instead we just dawdle along as we always have until the flame gets blown out.