My ex always had the attitude of "oh we dont need a day like valentines day to celebrate our love, we can do that any day. Theres nothing stopping me buying you flowers or taking you out for dinner any other day" but the problem was HE NEVER DID. I even had to buy my own xmas presents. it wasnt like I wasnt doing nice things for him all the time. I was. but apparently it was never enough for him to treat me nice back.