So the Missus brings the brake parts home tonight, and BOOM. These are not premium brakes. They are factory rotors and calipers that have been painted black. Now some people might not know the difference, but as an EX-Ford Engineer, I know my premiums from my standard calipers. Makes sense now about the convenient photo that doesnt show the outer caliper face that should have a Ford logo in white. I wont flame the company now, I will wait and see how they handle this first.