A couple of things influenced my decision to go projector: One was the size availabe - my screen is 95" and really gives you the cinema experience. Secondly, the projector is a ripper but I landed it here for under $3,500. Also, the upgrade path with projectors is very easy once you have everything setup. Globes last 5000 hrs too. And yes, you need a dark room to maximise the picture quality, but with good projectors this is less of an issue. My ceiling color is the same as the walls which helps. I have an Xbox but want a PS3 for the blu ray.