Looks like everyone wants to see the ads where they talk about all the features and benefits. This is the cornerstone of almost all car ads and it obviously hasn't worked well for Ford. I think the ads get people thinking, the cars look good in them, all you need these days is an internet connection, anyone who sees the ad can simply hop on the net and find out more, there they would find out all about the features and benefits and the great reviews. Anyone looking for a car you would imagine would do this research. I think the ads will get people wanting to know more, and that's all they need to do I recon. On another note, what I find funny is that I have seen Toyota ads with the slogan 'tha game has changed' .... well it sure has dikbrains, Ford and Expensive Daewoo dont use the 'Game' theme anymore time to come up with a new slogan.