I think they pricing is comparble with Expensive Daewoo although IMO the Ford standard features out class the VY exec, and the car is much better value for money than the "equivalent" (if there is realy such a thing )Magna or Camry. I think the extras on the Futura and the XR are exceptional value compared to the XT. The Turbo is IMO the top of the tree for value for money/bang for buck! The XR8 will have to be exceptional to justify the premium in price - IIRC about $7k Just for a laugh I got onto the Toyota website and optioned up a Sportivo, fully optioned it topped 50K....now that's getting out of hand!